Industry playbooks

Loyalty programmes designed around how customers actually return.

A coffee counter, restaurant, salon, barber, and shop should not run identical reward programmes. Explore practical approaches for each business model, then configure Alvy around your visit pattern and reward economics.

Coffee shops and cafes

Reward frequent, lower-value visits with a simple drink or product stamp goal. Make the reward visible at the till and keep scanning fast.

Restaurants and takeaways

Reward repeat orders, visits, menu categories, or quieter service periods. Use branch reporting when customers visit more than one location.

Salons and barbers

Tie rewards to appointments, treatments, product purchases, or referrals. Use return timing to identify clients who are becoming inactive.

Independent retail

Reward purchases or visits without forcing customers to download a store app. Use one branded card across one or multiple shops.

Industry pages

Food and drink businesses

Practical loyalty programmes for cafes, coffee shops, restaurants, takeaways, dessert shops, and juice bars.

A useful starting point

Choose a reward customers can explain in one sentence.

A clear offer such as “buy seven coffees, get the eighth free” is easier to remember than a complicated points conversion.

Start simple, measure redemptions and repeat visits, then adjust the goal or reward using real customer behaviour.