Free loyalty planning tool
Check what your loyalty reward could really cost.
Enter your average order, stamp target, reward value, and gross margin. The calculator estimates the direct reward cost, qualifying customer spend, and monthly redemption cost.
Enter your reward plan
Adjust the numbers to match your normal sale and proposed reward.
Used to format the estimates below.
The average amount a member spends per qualifying visit.
For a buy 7, get the next one free offer, enter 7.
The price a customer would normally pay for the reward.
Sales minus direct product or service cost, as a percentage.
An estimate of how many completed rewards will be claimed.
How it works
A simple estimate, built from your own numbers.
The calculator multiplies average order value by the qualifying purchases needed for a reward. It estimates the direct reward cost from the portion of retail value not represented by gross margin, then compares that cost with qualifying spend.
Use a realistic average from recent sales, not your best order.
Enter the reward’s normal selling price, even when the customer receives it free.
Use gross margin rather than markup; they are different percentages.
Compare more than one reward and target before deciding.
There is no universal perfect percentage.
A sustainable reward depends on product cost, visit frequency, unused rewards, tax, staffing, and whether the programme changes customer behaviour. Treat this result as a starting point and review real redemption data after launch.
Put the plan into action
Build the digital card and test it free.
Create a branded card, let customers join by QR code, and support Apple Wallet, Google Wallet, and web access. The trial lasts 14 days and does not require a payment card.